About Hey Carter!

Hey Carter! is more than books. The brand is the complete early childhood wellness solution for children and the adults who love them, a 360 degree ecosystem of books, activity books, curriculum, educator guides, trainings, workshops, and community experiences built on one belief: every child deserves to be seen, and every adult in their life deserves the tools to make that possible.

Founded by Dr. Thomishia "Mishi" Booker, a licensed therapist with a Master of Social Work and a Doctorate of Education in Counseling Psychology, Hey Carter! is the only early childhood wellness brand that centers Black boys and is evidence-based. Every tool, every experience, and every resource created by Hey Carter! is rooted in clinical expertise and evidence-based practices. Because children and the adults who love them deserve tools that actually work.

Hey Carter! centers Black boys because when you design for the child most often overlooked, you build something powerful enough to reach every child in the room. The result is calmer classrooms, connected families, children who know their worth, and adults who finally have the words. Because every child deserves to see themselves fully represented in the stories, tools, and spaces that shape who they become.

More than books. A complete solution.

Hey Carter! serves two people simultaneously, the child and every adult in their life. Books open the door. Workbooks deepen the learning. Educator guides equip teachers. Parent guides give caregivers the words. Trainings and workshops transform how adults show up. Community events create belonging. Corporate wellness partnerships scale the impact. Every product connects to every other. One child. Seen everywhere they go.

Proven and trusted.

Brown Boy Joy, Hey Carter!'s most celebrated title, has been featured on Netflix, read aloud by Grammy-winning artist Jill Scott, and embraced by over 3,000 families on Amazon. Stephen Colbert was so moved by the work that he wrote a poem in its honor on The Late Show. Hey Carter! has been recognized by the American Library Association, featured in Forbes, and presented at Stanford University. The brand has partnered with the Golden State Warriors, Generation Thrive, Ghirardelli Square, Marcus Books in Oakland, and the African American Community Service Agency. Hey Carter! books have been shared with communities in Ghana and Colombia.

Community is how we operate.

Hey Carter! shows up in stores, online, in schools and libraries, at pop-up shops, through the annual Black Santa Experience, Soft Girl Sundays, and family wellness events across the Bay Area and beyond. For organizations and corporations, Hey Carter! offers Corporate Social Responsibility programming, employee family wellness resources, trainings and workshops, and community event partnerships that create visible, meaningful, and documentable impact.

Community is not just what Hey Carter! serves. It is how the brand operates.